Plateau Central Market Research
- The consumer survey interviewed 1,091 consumers in 10 communes, and the merchant survey covered 169 merchants.
- The Plateau Central had a population of 712,138 in 2012, of which 19% was urban.
- The region is connected to Port-au-Prince and the Dominican Republic by good roads, which supports small commercial ventures.
- The largest share of profits in the chain goes to those able to buy in mass quantities.
- The report recommends partnering with small businesspeople named as trusted vendors by survey respondents.
The research assesses the availability and pricing of personal and household goods, non-perishable food, tools and construction materials in the Plateau Central, and the products that local consumers want but cannot find. It rests on a consumer survey of 1,091 people in 10 communes and an inventory of 169 merchants. The report compares domestic and international prices, estimates the size of untapped markets and screens product sales opportunities quantitatively and qualitatively.
It concludes that the region is well placed for small commercial ventures because of good roads to Port-au-Prince and the Dominican Republic, and that the largest share of profit goes to those who buy in mass quantities. Its recommendations include partnering with small businesspeople identified as trusted by respondents.
How to cite
Socio-Dig, 2014, Plateau Central Market Research, accessed via HaitiDocs, https://www.haitidocs.org/doc/sociodig-2014-plateau-central-market-research
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- Socio-Dig