Destination Jacmel: Business Plan (preliminary draft for discussion)

The plan sets out a vision for "Destination Jacmel" and then works it through in seven parts: the development strategy; a spatial master plan for the destination; the upstream upgrading of service infrastructure the project would require; an analysis of commercial development; the organisational structure to be put in place; a financial analysis; and an assessment of the economic impact of establishing a tourism industry in Jacmel. It situates Jacmel within a wider argument about cultural and creative tourism, drawing on UNESCO's definition of creative tourism, and uses visitor-spending figures from the Ministère du Tourisme's tourism statistics bulletin and IHSI data. It belongs to a mandate on financial engineering for a Haitian tourism investment fund. Because it is a preliminary draft circulated for discussion, its figures and options should be read as proposals under consideration rather than as adopted policy or a committed investment program.