Teks Konple Dokiman an
Teks ki soti nan dokiman orijinal la pou endeksasyon.
USING DATA-DRIVEN MANAGEMENT TO
IMPROVE WATER SERVICE PROVIDER
PERFORMANCE
A USAID Water and Sanitation Project Learning Note
Project Title: USAID Water and Sanitation Project
Sponsoring USAID Office: USAID/Haiti’s Office of Infrastructure, Engineering and Energy (OIEE)
Contract Number: AID-OAA-I-14-00049/720521-18F00001
Contractor: DAI Global, LLC
Date of Publication: 15 March 2022
Revision:
Author: mWater and DAI
This publication was produced by the USAID Water and Sanitation project under Contract No. AID-OAA-1-14-00049/720521-18F00001 at the request
of the United States Agency for International Development. This document is made possible by the support of the American people through the United
States Agency for International Development. Its contents are the sole responsibility of the author or authors and do not necessarily reflect the views of
USAID or the U.S. Government.
Table of Contents
EXECUTIVE SUMMARY ..................................................................................................................................................... 1
INTRODUCTION AND BACKGROUND ................................................................................................................................ 2
APPLYING A DATA-DRIVEN APPROACH TO UTILITY MANAGEMENT ................................................................................. 3
REVERSING THE SPIRAL OF DECLINE ............................................................................................................................................... 3
WHAT IS DATA-DRIVEN MANAGEMENT? ........................................................................................................................................ 3
THE UNIQUE DATA NEEDS OF WATER UTILITIES ................................................................................................................................ 5
DEMOCRATIZING ACCESS TO DATA ANALYTICS ................................................................................................................................. 5
MOBILE-FIRST DATA MANAGEMENT ............................................................................................................................................. 5
DESIGN AND IMPLEMENTATION OF THE UTILITY DATA SYSTEM ...................................................................................... 7
DEFINING THE PROBLEM ............................................................................................................................................................ 7
STRENGTHENING PEOPLE AND PROCESSES ...................................................................................................................................... 8
ALIGNING INCENTIVES .............................................................................................................................................................. 10
KEY PERFORMANCE INDICATORS ................................................................................................................................................ 10
LEARNING AND ITERATION ........................................................................................................................................................ 11
USING DATA TO IMPROVE SERVICES ...............................................................................................................................13
BOTTOM UP RATHER THAN TOP DOWN ....................................................................................................................................... 13
BUILDING A DATA-DRIVEN CULTURE ............................................................................................................................................ 14
CONCLUSION ...................................................................................................................................................................15
REFERENCES CITED ..........................................................................................................................................................16
Page 1
Executive Summary
The USAID Water and Sanitation Project in Haiti is a
five-year (2017-2022), project to improve
urban water and sanitation in Haiti. It works in
partnership with Haiti’s National Water and
Sanitation Authority (DINEPA), its regional offices
(OREPAs), and local water utilities (CTEs) to improve
the performance of urban and rural water service
providers by using a data-driven management
approach. This project initially targeted 5 utilities for
support, but by the end of the project DINEPA
decided to expand the approach to all 27 urban water
utilities in Haiti. In this learning note, we define the
key elements of the data-driven model, discuss how
they were applied in Haiti, and share some insights
from the experience to help others apply a similar
approach.
The percentage of households in Haiti with piped
water into their dwelling declined between 1990 and
2015
1. With flat tariffs and declining customer base,
the water utilities were caught in a ‘spiral of decline,’
common in many rapidly urbanizing countries that
lack the infrastructure and resources to provide
reliable service to all customers. Recent case studies
by the World Bank
2 have shown that it is possible to
reverse this decline by setting initially small goals or
public commitments that can be accomplished within
existing resources and delivering on them by
rigorously monitoring performance against targets.
This process also forms the basis of data-driven
management.
The core activity of data-driven management is the
process of setting goals, measuring key outcomes, and
using this information to update assumptions and plan
future actions. Data-driven organizations must
address all the steps in the data value chain:
generation, collection, processing, analysis, sharing,
and use of information. Recent advances in mobile-
enabled software have democratized the tools of
data-driven management, reducing the cost and
expertise needed to collect and analyze data. But the
most important resources needed to adopt a data-
driven approach are people and processes, which were
strengthened in Haiti using the strategies outlined in
Box 1.
An analysis of the support for improving data systems
provided by the USAID Water and Sanitation Project
shows that at the beginning of the five-year effort,
numerous workshops and trainings were conducted
to build a shared understanding of problems and
potential solutions. In the final two years, this support
shifted to technical outputs, such as improved
software functionality or integrations between data
systems, and one-on-one or small group technical
support provided by the local private sector data
consultants trained by the project.
We identified several factors that contributed to the
successful expansion of the data-driven management
approach from a few utilities to a national
performance monitoring system. These include
developing a shared understanding of problems, the
process changes required, and human resources
needed to address them, an iterative approach that
builds on quick wins and incorporates learning over
time, and the creation of a data-driven institutional
culture.
Box 1. Strategies for building institutional capability to
support data-driven management
• Clearly define the problems leading to poor
service delivery with stakeholders at all levels
• Strengthen people and processes to ensure that
data is used by frontline workers
• Define a manageable set of no more than 10 key
performance indicators
• Align incentives for staff around data collection
• Plan for multiple cycles of learning and iteration
• Take a bottom-up approach focused on the
routine day-to-day data needs of workers, which can
be aggregated to inform national indicators
• Build local data expertise in the private sector
and within the service provider
• Create a data-driven culture through monthly
indicator reviews, awards, and recognition
Page 2
Introduction and background
In establishing the Sustainable Development Goals,
the United Nations High-Level Panel called for a ‘data
revolution’ that leverages mobile and other emerging
technologies to enable real time monitoring of
development results
3. Effective monitoring is
considered one of the key building blocks of a strong
water, sanitation, and hygiene (WASH) sector and a
recent review of external support programs for
WASH found that at least 42% included activities to
strengthen monitoring and regulation
4. Despite the
emphasis placed on improved monitoring by
governments and development partners, the data
landscape in most low-resource countries is
characterized by failed or obsolete national
management information systems, national or
regional mapping campaigns that have not been
updated in years, and upwardly focused reporting
systems that do not provide useful data or insights
back to local decision-makers and water managers.
The need for better informed decision-making in the
water sector is even more clear at the local level,
where water service providers struggle with complex
challenges. Haiti, like many low-income countries, is
not on track to reach the Sustainable Development
Goal (SDG) 6 target for safely managed drinking
water services by 2030
1. In addition to common
sector challenges such as inadequate financing and a
lack of sufficient revenue to support routine
operations and maintenance, Haiti has experienced
major natural and human-caused disasters and shocks,
including the earthquake near Port-au-Prince in 2010,
Hurricanes Matthew and Irma in 2016 and 2017, a
serious cholera outbreak, and the earthquake that
struck the western peninsula of Haiti in 2021.
In its efforts to reach SDG 6, Haiti is grappling with a
problem common in low-resource regions: the failure
of designated service providers to provide reliable
piped water to residents, leading to a decline in the
number of people who use piped water (Figure 1). As
a result, many Haitians have turned to the private
sector to purchase expensive bottled or trucked
water, or to less expensive water sources of
questionable quality
5. This trend has eroded public
confidence in the ability of the government to provide
basic services and threatens the progressive
realization of safely managed water services for all.
The USAID Water and Sanitation Project is reversing
this decline in public services in Haiti by improving the
capacity and performance of public utilities and
private sector partners, who are essential actors in
the delivery of services in rapidly growing urban and
peri-urban areas of the country. Working in
partnership with DINEPA (the Haitian national water
and sanitation agency), regional water authorities, and
utility managers and staff, the program works to
strengthen sector performance through
improvements to operations, maintenance, and
financial management.
In this learning note, we present findings from one key
aspect of the USAID Water and Sanitation Project:
the implementation of a data-driven model to drive a
turn-around in public utility performance. We detail
the iterative, problem-driven approach taken to
develop this system and identify factors that lead to
successful use of data for decision-making in public
utilities.
Figure 1. Access to piped and non-piped water
supplies in Haiti (WHO/UNICEF).
Non-Piped
Piped
Page 3
Applying a data-driven approach to utility management
To most private sector businesses, the term “data-
driven management” might be synonymous with
“management.” The shift toward digital and cloud-
based services to manage and derive value from data
has defined business and management trends over the
past two decades. Digital water utility solutions is
already a $5B per year market and is expected to
double by 2030
6. Yet many of these tools have
remained out of reach for low-income countries due
to a lack of financial resources to invest in data
systems and a gap in technical expertise and
awareness among staff. Fortunately, this divide is
being bridged by new cloud and mobile technologies
coupled with innovative business models that can
improve the performance of public service providers.
In this section, we discuss the challenges faced by
Haiti’s utilities, which are common to many utilities in
low-resource regions, and how a data-driven
approach can help address them, as demonstrated
through the USAID Water and Sanitation Project in
Haiti.
Reversing the spiral of decline
When service quality is poor due to a lack of adequate
water supply or delivery capacity, citizens become
reluctant to pay user fees, choosing instead to invest
in private supplies or to tap illegal connections. This
further reduces revenue that the service provider
needs to operate, maintain, and improve or expand
water services. This negative feedback cycle has been
referred to as a “spiral of decline.”
7 When service
providers are stuck in this downward spiral, it is
difficult to derive value from their existing assets and
nearly impossible to finance improvements because of
their poor creditworthiness.
While there are examples of utilities in low resource
countries that have successfully turned around their
performance, as documented by the World Bank
8
and others
9,10, there are many more which have not
yet managed to reverse the downward spiral of
service. The challenge before the sector is to identify
mechanisms that can reliably and demonstrably
initiate virtuous cycles of increasing performance in
public utilities under differing political and institutional
contexts.
The World Bank conducted in-depth case studies of
successful utility turnarounds in low-resource settings
and used their findings to identify a common pathway
(the Utility Turnaround Framework) that emphasizes
using currently available resources to set initially small
commitments and then deliver on them, leading to
increased autonomy and implementation capacity for
utility managers and staff. The tangible improvements,
in turn, result in improved confidence and willingness
to pay on the part of customers, greater autonomy
from oversight authorities, and enhanced
creditworthiness.
One of the first actions that successful utilities take
when implementing a turnaround is to upgrade the
management information system (MIS), since having a
functioning data system is critical to understanding
how to target actions and then measure the changes
that result from these initial commitments. The
foundational role played by data in successful utility
turnarounds inspired the USAID Water and
Sanitation Project team to implement a data-driven
approach in Haiti.
What is data-driven management?
At its most basic level, data-driven management is the
process by which an organization takes an action,
Figure 2. The "spiral of decline" leading to poor
performance (after Galaitsi 2016).
Page 4
measures the results, and updates its assumptions and
future actions in response to what happened. Data-
driven management is a concept frequently used in the
business sector to describe both a process and a
corporate culture of being “data-driven.” It has
parallels in the international development sector in
the emerging practices of adaptive management for
development programming and problem-driven
iterative adaptation for building state capability
11.
Becoming data-driven requires that an organization
collect, analyze, and act on data to make decisions.
Data-driven approaches rest on the foundation of a
robust system to collect and interpret data about
important outcomes. The data value chain is a useful
framework to help ensure that data is successfully
captured and turned into actionable information.
Much like a commercial product, data must be
produced, distributed, and used to create value.
There have been various conceptualizations of the
steps in the data value chain and how they relate to
deriving value from data
12–14. We defined a version of
the data value chain for the water utility context
(Figure 3) that reflects the circular feedback cycle
inherent in data-driven management models, as well
as the asset management process that utilities
follow
15.
The key concept in putting the data value chain into
practice is to understand that the human and
technological systems used to generate information
must address every link in the chain. To begin with, key
events that occur in the daily operations of the utility
must generate data. For example, when customers
make a payment, this must be recorded in a ledger or
database that will allow the commercial office to
update account balances and record the transaction
as revenue. The organization also needs to collect
this data in some way that it can be used for analysis.
This step may seem easy to perform with the wide
array of mobile data collection apps now available, but
effective collection requires standard definitions that
are applied consistently across the organization or
sector. Otherwise, useful data will become stuck at
the collection step.
Data that is collected through different systems,
including operations and maintenance logs,
commercial accounting systems, and geographic
information systems (GIS), often requires
processing before it can be analyzed. This can
include review and validation by technical staff,
aggregating by site or location, and formatting for
analysis. The more systems that are used by the utility,
the more complex this step becomes. Large utilities
often require an entire office to keep the various
systems of record for each data type in sync. For this
reason, there is a broad industry trend toward the
consolidation of these functions under a single
platform or data center.
Analysis is the process by which data about
individual events are transformed into information,
often in the form of key performance indicators (KPIs).
Digital technologies can help compensate for capacity
gaps by automating the analysis process, avoiding
bottlenecks that arise when others are waiting on an
analyst to update results. It is also increasingly
common to couple the analysis process with
mechanisms to share data in real time, through
online dashboards, reports, and alerts. A utility often
must differentiate their reporting for different
audiences, including internal staff, regulators and
water authorities, financial institutions and donors,
and the public. Although managers may like to see
visually appealing dashboards showing KPIs across the
organization, often the most useful type of sharing is
to provide specific data to frontline workers as they
go about their daily tasks. This can take the form of
alerts, filtered reports, and digital work orders.
Figure 3. The data value chain model for turning
data into useful information.
Page 5
Finally, information only has value to an organization
if it can use it. While there has been much attention
devoted to the value of data for planning and policy at
the district or national level, much of the progress
made toward better services comes in the form of
“small wins,” or minor changes that agents make as
the result of learning
16. Therefore, a key task in data
use is to connect the primary agents to information
that they need, when and where they need it.
The unique data needs of water utilities
At the beginning of the USAID Water and Sanitation
Project, research carried out using the organizational
capacity assessment tool (OCAT) methodology found
that managers and staff were fully aware of their own
challenges but lacked the specific information that
would enable them to make changes. For example, a
national cadastral exercise had been conducted to
map every water connection, but that data was not
available to the utilities and was not integrated with
the commercial databases on billing and accounts
payable.
Many of the survey-based data collection apps used in
the WASH sector are not well-suited to the task of
actively managing and updating utility data, which has
limited the ability of utilities to use the data collected.
Based on our user research in Haiti and with other
mWater partners worldwide, we concluded that a
utility information system should have the following
capabilities:
- Ability to map and update physical
infrastructure, including vertical assets (water
supply, storage, and treatment works) and
horizontal assets (pipes).
- Flexible form design and editing tools.
- Ability of staff to create new analyses and
visualizations without writing code.
- Import and export of data in useful formats,
including XLX, CSV, and shape file.
- Capacity to automatically transfer data to and
from other data systems, including
commercial and accounting software.
- Localizable to different languages.
- Unlimited data transfer capacity to ensure
sustainability under local revenues.
- Industry standard security protocols, such as
encrypted data transfer and role-based access
controls for different types of data.
These core capabilities do not necessarily need to be
provided through a single digital platform, and often
they are not. However, if separate solutions for
different tasks are used then the organization needs
to provide for the human resource capacity to keep
the data synchronized. The organization should also
designate a single “system of record” for each type of
data to minimize conflicts.
Democratizing access to data analytics
In response to the high cost of commercial
information technology and data analytics software,
the information and communication technology for
development (ICT4D) sector has developed open
source software and low-cost or free software-as-a-
service (SaaS) delivered via the internet, often taking
advantage of the decreasing cost of accessing the
internet via mobile devices in developing countries.
However, much of the ICT4D sector remains focused
on donor-driven projects and once-off interventions,
rather than on supporting governments with
generalized tools for data management.
Early software tools developed for international
development applications were focused on data
collection, rather than complete solutions for analysis
and reporting. Recently, this has changed with the
introduction of integrated data management
platforms such as DHIS2, mWater, and others. With
these options available at little or no cost to users,
technical assistance efforts of development partners
can shift away from developing new software and
toward the challenge of how to effectively introduce
data-driven approaches.
Mobile-first data management
The majority of internet users in low- and middle-
income countries access the internet through a
mobile connection and 94% of the global population
Page 6
now lives in an area covered by a mobile broadband
connection
17. The rapid adoption of smartphones in
these contexts offers an opportunity to develop
mobile solutions that leapfrog traditional back-office
data management software models. A mobile-first
approach, in which most or all data are available on
the mobile device, is also more resilient to common
issues such as unreliable electrical power and poor
internet connectivity during periods of peak demand.
To help address the unique needs and challenges of
data management in Haiti, the project selected
mWater because it was already a trusted platform in
use by government and donor organizations in Haiti
and was cost effective, with no per-user or other
recurring software fees. mWater operates a free and
centrally hosted data management platform that
provides a mobile app for field agents to collect and
view data, a web-based data management portal, and
the ability to deploy a custom management
information system (MIS) for use by all the staff of an
organization. The mWater platform already met
most of the requirements identified by DINEPA
during the problem definition phase. Where gaps in
functionality existed, the USAID Water and Sanitation
Project was able to work with mWater to develop
new features that then became available to all
120,000+ users of the free mWater platform.
This collaboration model helps to ensure the
sustainability of the data systems because new
programs can build on past contributions and users
can influence the future evolution of the platform.
That said, as we describe in the next section, the
sustainability of a data-driven approach relies much
more on the work done to align human capacity and
organizational processes than the technology
platforms selected. Utilities should strive to
document the data model, operating procedures, and
interfaces involved in the management information
system so that it will be easier to move to a new
technology platform in the future, if necessary.
As a mobile-first technology, most of the core
features in mWater, such as creating or editing an
asset or record, can be performed using the mobile
app, even when working offline or in areas with poor
data coverage. This enables front line workers to
make changes directly to mapped infrastructure and
customer data, rather than simply recording data that
must be manually transferred to the back office. This
ensures that field staff always have the most up to date
information on their mobile device, allowing them to
bring the appropriate spare parts and tools to the job
site. The mobile-first approach also helps to increase
buy-in because the frontline workers can correct
problems themselves without needing support from
the IT department.
Figure 4. The mWater mobile app allows utility
workers to view piped network infrastructure and add
updates or new connections.
Page 7
Design and implementation of the utility data system
In this section we document the process used to
implement the data-driven utility management
approach in Haiti. The implementation approach was
informed by the literature on adaptive management
and Problem-Driven Iterative Adaptation (PDIA)
18, as
well as lessons derived from lean and agile
management strategies that are more commonly
found in the technology sector.
The implementation process is summarized below in
Figure 5. Each phase took roughly one year to
complete and involved frequent workshops, field
support visits, and specialized support from the
project team to help utilities with specific needs. By
project end, the utility management system was fully
under local control and rolled out to all 26 urban
water utilities in Haiti.
Defining the problem
Problem definition is too often neglected or rushed in
the design of water sector monitoring systems. A
common mistake is to define the problem as the lack
of a preferred solution or “best practice.” Yet, by
taking the time to define the context-specific
problems related to poor service delivery in Haiti
through dedicated workshops and site visits, our
partners discovered a set of underlying causes that
were related to data but also rooted in organizational
processes and staff performance. Identifying these
root causes allowed the team to relate aspects of
poor performance that they have observed for
themselves to an objective or desired outcome of the
data system, rather than simply imposing a set of
standard sector indicators.
Well-defined problems are helpful when dealing with
complex challenges and uncertainty around the most
effective policies. This is clearly the context in Haiti,
where public service delivery has failed in most areas
of the country and civil strife and natural disasters
frequently disrupt projects. This concept of using a
problem or crisis to build a shared vision for the path
forward is frequently taught and studied in the fields
of political science and public management.
In Haiti, problem definition was conducted through
meetings with representatives from all levels of the
five initial participating utilities, the four regional
water authorities that oversee them, and DINEPA. In
each meeting, participants were encouraged to
identify management problems that intersect with
data and to prioritize them based on the severity of
the problem and the potential to make progress on a
solution. The technical team consolidated this focus
group feedback, categorized the needs, and calculated
the average priority ranking for each one. The
prioritized needs (Figure 6) were then presented to
stakeholders for review and validation.
Figure 5. Implementation process for the WATSAN utility management system.
Page 8
The highest-ranking data management needs were for
better piped network and client management to
address the lack of effective revenue collection;
improving the poor functionality rate of public kiosks;
and improved commercial management to track
financial performance. Lower priority needs were
more focused on quality-of-service issues, including
water quality monitoring, customer service, meter
reading, and leak management.
In response to the identified needs, the team carried
out a market landscape assessment to determine if
existing software solutions could meet some of these
needs, since the mWater platform lacked some of
those functions at the time. The landscape assessment
found that there were indeed high-quality, but
expensive, software solutions for piped network
mapping. However, there was a clear market gap for
software that could provide the more basic
functionality required at an affordable cost (Figure 7).
Although open source software is often described as
“free,” the use these tools still result in significant
costs for the organization. These costs include hosting
services for server-based applications, IT support for
frequent updates and security patches; and training
and technical support for staff. For example, the open
source QGIS application provides very advanced GIS
capabilities, but it requires a high level of expertise to
operate and is not integrated with mobile apps.
Since mWater already provided most of the basic
functionality, including mobile mapping and updating
of monitoring sites, the project team decided to invest
in expanding the capabilities of mWater instead of
funding bespoke software development. The most
notable upgrades were the inclusion of a pipe drawing
feature, improved asset management functionality,
and the development of customer management and
meter reading features.
Although the customer management system
developed in mWater could have met the needs of
the utilities, DINEPA was already using a locally
developed platform. Rather than create a parallel
system, the project team decided to create a software
integration so that data from the other platform was
automatically reflected in mWater, allowing it to
power dashboards and key performance indicator
calculations.
Strengthening people and processes
The rapid pace of innovation in digital data collection
and visualization technology makes it easy to lose
sight of the fact that data are collected and used by
Figure 6. Priority ranking of needs identified by utility
and water authority stakeholders in Haiti (lower score
means higher priority).
Figure 7. Landscape assessment for piped water
network mapping and analysis software. Feature
scores were based on whether the solution offered
various features for mapping piped networks,
hydraulic modeling, and advanced analysis and
optimization.
Page 9
people as they go about their daily tasks within an
organization. This issue is illustrated visually by the
iceberg analogy of Figure 8. The most visible part of
the utility data system is the technology used: the
dashboards, apps, and detailed GIS maps. The people
and processes needed to keep data up to date remain
under the surface, but they are the key resource and
the limiting factor in most organizations
19.
Data-driven management relies on institutional
capacity to collect, analyze, and make use of data. The
USAID Water and Sanitation Project followed an
adaptive management approach, allowing technical
assistance to evolve with the in creasing
implementation capacity of partners. There were four
main components to the capacity building assistance
provided:
• Workshops: Formal events with diverse
groups of participants drawn from different
levels of the organization, aimed at
developing a shared understanding of
problems, needs, and plans.
• Trainings: In-person (or remote, during the
COVID-19 pandemic) sessions to help staff
become proficient in specific software or
data analysis skills, usually following a
training-of-trainers approach to diffuse
knowledge across larger organizations.
• Technical outputs: New software
features, integrations to other systems, data
collection and visualization tools, and data
migration assistance provided by mWater to
address specific gaps or needs.
• Support: On-the-job training, technical
assistance, and mentoring to develop local
data management expertise, within both the
utilities and the local private sector.
To better quantify the capacity-building support
provided over the course of the project, we analyzed
each major support activity completed over the five-
year project (Figure 9). In the first year, support was
characterized by national and regional workshops
organized to define needs, priorities, and key
performance indicators. Formal trainings took place
throughout the first 3 years, decreasing in 2020 due
to COVID-19 travel restrictions. Fortunately,
mWater recruited and trained two local data
consultants prior to the pandemic and these local
experts, complemented by remote support from the
international team, were able to provide additional
on-the-job training, attend monthly data review
meetings, and respond to routine technical support
requests.
Figure 9. Capacity-building activities on data management
carried out each year of the project.
Figure 8. The iceberg analogy for utility data
management (modified from Vitasovic 2020).
Page 10
As the system was scaled up to all CTEs in Haiti during
2020, DINEPA took the lead role in training. This
allowed the external support effort to focus on data
collection tools, web-based data visualization sites for
internal use and the public, integrations with existing
commercial and water quality databases, and new
software features to support meter reading,
geospatial analysis, and asset management. These
technical outputs were developed in close partnership
with the intended users and often tested in small
groups before rolling out to the entire organization.
Aligning incentives
Many water sector monitoring initiatives have failed
due to assumptions that operators or district-level
officials will contribute data out of a sense of duty or
shared commitment (often expressed during a kick-
off workshop), or simply because monitoring was
mandated by national policies
20–22. In contrast, most
successful examples of sustained, data-driven
improvements in WASH services involve setting clear
commitments that are supported by monitoring
systems that can measure progress and hold staff
accountable for performance
8. Therefore, it is critical
that staff incentives be identified and formalized to
ensure the sustainability of any new data system.
One key strategy for formalizing incentives
introduced by DINEPA was to update the terms of
reference (ToRs) for contracted staff, such as local
water technicians, to include monitoring tasks in their
responsibilities. In addition, the timeliness of
submitting monthly reports was included as one of the
high-level metrics that are reviewed by regional
authorities each month. These changes made clear to
staff that monitoring was not just one of their many
responsibilities but was also a priority to management.
Informal incentives also play a role in developing a
data-driven culture. For example, DINEPA began
giving awards at their annual performance review to
the utilities who had submitted the most on-time or
accurate data. This sense of friendly competition was
also fostered by the design of the dashboards in the
management information system, which allows
managers to see how their performance compares to
other similar utilities in their region.
Key performance indicators
Most utilities can effectively manage up to 10 high-
level key performance indicators. WASH indicators
used in international development tend to be
numerous and complex, reflecting the many different
priorities of donors, finance institutions, and civil
society organizations. We can point to numerous
examples of complex WASH indicator systems with
20 or more indicators that are calculated from even
more lower level indicators and factors
23,24. In
contrast, Sustainable Development Goal Target 6.1
for safely managed water services requires just 6
relatively simple indicators
25. A data-driven
organization needs to focus on the most critical data
to learn and iterate on actions taken, and key
performance indicators must reflect that focus.
In Haiti, key performance indicators were identified
from a much larger set of indicators previously
collected by DINEPA or used on various donor
funded projects. The process required several
workshops with representatives from all levels of the
organization, resulting in a set of 11 key performance
indicators that will be collected and reviewed by all
CTEs and OREPAs monthly. The CTE report that
informs these indicators contains much more detailed
data on all aspects of financial and technical
operations, but DINEPA determined that these key
performance indicators were most critical to their
data-driven management efforts. The prioritized
approach allowed the smaller CTEs with less technical
capacity to focus on the most important data first and
build up their business processes over time.
An iterative design-test-revise strategy carried out by
the five early adopter utilities allowed DINEPA to test
and validate the methods for collecting and
aggregating these indicators using real data. Once the
data collection systems, data analytics, and
visualizations were deemed ready, DINEPA rolled out
the system nationally using a training of trainers
approach that built on the expertise of the early
adopters.
Page 11
The 11 key performance indicators agreed to by the
national observatory and regional water authorities
are presented in Table 1
These indicators are evenly divided
between commercial operations, finance, and
technical performance. For the most part, these
indicators follow the standard definitions set forth by
the International Benchmarking Network (IBNET). In
some cases, a standard indicator needed to be
localized due to differences in definitions. For
example, to address the high number of accounts in
arrears, DINEPA defined a separate collection
efficiency just for those delinquent accounts. Also,
although the usual definition of operating ratio is to
divide the income by the expenses, in Haiti, it was
historically taken as the inverse: expenses divided by
income.
The process of defining indicators took longer than
expected, largely due to the need to better define the
data fields and calculations, and then to map them to
the various business processes in place, which varied
greatly across large and small utilities. One of the
most important insights from this process was the
need to precisely define the data that goes into
calculating an indicator. Some participants who had
worked in their jobs for years discovered that they
and their coworkers had different understandings of
commonly used terms. We refer to this process of
working through detailed definitions of terms as “the
good struggle,” because in our experience it can
involve hours or days of tedious discussions and
sometimes heated debate, but the result is greater
consensus among team members and buy-in from
leaders.
By localizing international standards to reflect the
values and traditions of the utility sector in Haiti,
participants were able to develop a monitoring system
that generates actionable data that is well understood
by the managers who need to use it for decision
making. It is important to note that localization of the
indicators did not mean that each utility created its
own monitoring system, which would have made it
very difficult to scale to all 26 utilities from the initial
group of five early adopters. The goal was to identify
a set of standards that represented the priorities of
the Government of Haiti for water service provision.
Some of the more advanced utilities could go beyond
the minimum and collect more data, while other less
capable ones were allowed to omit certain indicators
until they could build up their capacity and resources.
Learning and iteration
With a well-defined set of indicators, data collection
sources, and methods identified, the next step was to
train the group of five utilities to use the system
developed with mWater. We created an initial draft
of the monthly reporting form along with detailed
documentation on data sources and definitions,
translated into both French and Haitian Creole. In
addition, we developed a set of dashboards that allow
the same aggregated data to be viewed at the level of
the utility, the regional water authority, and the entire
country.
The initial field testing of the system resulted in
dozens of actions to modify the forms and
visualizations. These were completed in some cases in
real time by technology staff embedded in the field
offices, while others required minor software
updates. The key strategy used in this phase was rapid
Table 1. Key performance indicators for urban water
utilities in Haiti.
Key Performance Indicators
Commercial
Active subscribers
Collection efficiency - current accounts (%)
Collection efficiency - accounts in arrears (%)
Collection efficiency - overall (%)
Financial
Revenue
Expenses
Operating ratio (%)
Technical
Total production (m
3
/month)
Service continuity (hours/week)
Residual chlorine tests conforming (%)
Functioning kiosks (%)
Page 12
iteration. This is critical because when field agents
have a problem that prevents them from using a new
system, they often stop using it until it is fixed. If the
fix does not come quickly, staff will revert to the old
ways of doing business and can lose faith in the
likelihood of the new approach succeeding.
The process of making changes to the design of forms,
indicator calculations, and dashboards was enabled by
the “no code” mWater software environment. This
means that anything the user sees can be changed by
administrators via a simple visual interface, rather
than requiring a software engineer to modify
computer code, which is costly and time-consuming.
For example, the mWater platform allows indicator
calculations to be viewed and updated using a visual
interface. These calculations are automatically
performed whenever new data comes in, offering a
real time view to everyone in the organization. This
feature allowed for rapid iteration and improvement
during the validation phase, which was much more
effective than a more traditional design-build-deploy
software development approach. The rapid iteration
strategy combined with the visual “no code” editing
environment reduced the timeframe for releasing
updates from months or weeks down to days or even
hours.
Page 13
Using data to improve services
“Proximity focusses attention on small wins. After all, large wins are really an accumulation of those small wins; of minor
changes that result from ongoing learning.” – S. Abimbola
16
National WASH monitoring efforts have typically
focused on generating data for regional or national
planning, which is an important long-term goal. But
most of these systems in low-resource countries fall
into disuse, largely as the result of a lack of human
capacity, financial resources, and incentives. A recent
review of the evidence regarding WASH systems
approaches found that few studies even report on the
service delivery outcomes
27. Data-driven
management offers an alternative approach that can
link outcomes to specific actions taken, while also
supporting the routine data needs of the proximate
actors involved in service delivery.
Bottom up rather than top down
In contrast to the district, regional, or national sector
monitoring approaches often promoted in the WASH
sector, the focus of the Haiti system started at the
utility level and scaled upward to provide data to
regional managers, ministry officials, donors, and the
public. This approach has several benefits.
First, there is a reduced risk of “premature load
bearing,
18” where stakeholders expect too much of
the system too soon, resulting in highly visible failure.
By starting with a smaller group of utilities who were
committed to change and had additional technical
support from the USAID Water and Sanitation
Project, it was possible to identify and fix many issues
early on that would have been more difficult to deal
with at a larger scale.
A second benefit of starting at the utility scale is that
the system addresses everyday problems that the
frontline workers experience as they go about their
work, such as how to keep track of customer balances
or remembering which type of pipe is installed at a
leaking water main. This practical focus provides
natural incentives for using the data system that go
beyond job descriptions. The system helps the staff to
do their job, while also informing higher level sector
performance indicators, as shown in Figure 10.
Figure 10. The “bottom up” approach: using service provider data to inform SDG6.
Page 14
Building a data-driven culture
Data-driven management is as much a culture change
as it is a system for managing business activities. The
final implementation phase, Expansion and
Institutionalization (Figure 5), was largely driven by
pressure from DINEPA itself. The authority
recognized that the most efficient approach for
adopting the new utility management system was to
roll it out to all urban utilities in the country at once.
DINEPA asked if USAID would provide support to
their internal training and technical staff for a
nationwide implementation. This request was quickly
granted and additional on-call technical assistance was
provided by the project team. This effort to scale up
data-driven management nationwide was
characterized by the following strategies:
Building local data capacity. After seeing that use
of data systems peaked after each visit from one of
our international staff, we realized that a better
approach is to engage local data and technical
expertise so that these visits become routine.
Whereas some technical assistance organizations set
up country offices that are dependent on external
funding, mWater prefers a distributed management
approach. This is done by recruiting local
entrepreneurs and tech startups, training them to use
mWater technology, and providing a direct line for
on-call support by the international technical team.
After the end of project support, these local experts
are available to engage directly with governments and
service providers, which helps to develop the private
sector data ecosystem.
In Haiti, we engaged one independent consultant and
one small firm as data consultants to engage on a
weekly or monthly basis with the supported utilities.
This is much less costly than an international visit or
setting up an office, and it directs more of the project
resources into the local economy. The local data
experts also allowed the project to continue technical
assistance activities during the COVID-19 pandemic
with minimal disruption.
Training of super users. This strategy involved an
intensive training, conducted over several weeks by
the local data consultants, to train certain individuals
to an expert level in skills such as data management,
visualization, and reporting. These “super users,” who
are staff members working in the utilities, regional
water authorities, and DINEPA, can resolve more
complex issues encountered by field staff, develop
new forms and visualizations, and assist in training and
field support. We found that the more typical
classroom-style large group trainings were insufficient
to develop the necessary expertise. The super user
trainings were conducted with small groups of 2-5
participants at their workplaces over 6 days or more.
More advanced administrator-level topics were
emphasized, including survey creation and
deployment, data visualization, and organizational data
management processes. This more in-depth training
allows utility staff to turn to their own colleagues
when they need help with technical issues rather than
requiring external support.
Monthly performance reviews. Each month, the
local data consultants meet with senior management
at each utility for a key performance indicator review
session. The participants review the indicator trends
and attempt to explain them in terms of actions taken
or problems encountered. This allows the utility to
continually review and adapt strategies that can
increase subscribers, reduce downtime, and improve
collections in the light of new information, closing the
data-driven management feedback loop.
Recognition and awards. One of the ways that an
organization communicates its culture to employees
is through awards and recognition. DINEPA used staff
meetings and retreats as an opportunity to prioritize
improved data by giving awards to individuals and
utilities who submitted the most accurate or on-time
data. This helps employees understand the value that
management places on data and performance.
Page 15
Conclusion
The data-driven management approach has the
potential to reverse negative spirals of declining
service quality and willingness to pay for public water
services while also providing reliable data for sector
monitoring and strategic planning. The keys to
developing a successful and sustained national
monitoring system for water utilities in Haiti included
a rigorous problem definition phase with an analysis
of options, several years devoted to strengthening
institutional capacity and processes, and creating a
data-driven culture, all supported by an ecosystem of
locally based data expertise.
The stakeholders in Haiti also avoided several risks
that have resulted in less sustainable data systems in
other contexts. Perhaps most importantly, by making
a long-term commitment to develop, test, and iterate
on the monitoring system, water managers avoided
the risk of asking too much of the system too soon,
which often leads to early enthusiasm followed by a
rapid collapse in usage when the new technology fails
to resolve long-standing management or resource
allocation problems.
By applying a problem-driven model, institutions can
build a shared sense of buy-in and commitment,
rather than taking a wait and see approach, which is
common with externally designed donor-driven
projects. The incremental, adaptive approach taken by
the USAID Water and Sanitation Project allowed
water sector stakeholders and development partners
to build on “small wins” and focus on service
improvement at the proximate level. The degree of
government ownership over the monitoring system
has caused other development partners, including
UNICEF, World Bank, and the Inter-American
Development Bank, to align their monitoring
investments with the utility data system, rather than
create parallel or competing data systems. USAID
took advantage of this opportunity by providing
additional funding to support the expansion of the
system to all utilities in the country.
In self-assessing which factors contributed most
significantly to the successful expansion of the data-
driven management of a few utilities to a nation-wide
performance improvement and monitoring system
(Box 2), we identified several strategies that could be
applied in other contexts. Many other low-resource
regions of the world face similar challenges, but few
water managers have faced so many problems – civil
unrest, hurricanes, earthquakes, and political
instability – within such a short time as the water
sector professionals in Haiti. We are inspired by their
resilience, creativity, and commitment to public
service.
Box 2. Factors leading to a successful data-driven
approach
• Take the time to develop a shared understanding of
problems with a diverse group of stakeholders from
all levels within the organization.
• Make necessary changes to organizational processes
and human resources.
• Identify quick wins and high priority needs to include
in the first iteration of the system.
• Consider the full life cycle costs of software options,
including technical expertise required to host and
maintain “free” and open-source software.
• Plan for future development iteration cycles and
fund the team to test, learn, and make
improvements over time.
• Build a data-driven institutional culture through
regular performance reviews, local data analytics
capacity, and continuous feedback loops.
• Work with other development partners in the
sector to support a shared, government-led
monitoring approach.
Page 16
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